As millennials get older, the world changes and conforms to their standards. Since the majority of this generation is now reaching adulthood, they are the ones setting the trends of the early 21st century. More importantly, they have started the huge trend that is healthy living.
The way they dress tells others that they like all things natural, they eat organic, and they live an earthy lifestyle. This trend means that millennials are increasingly looking for natural scents and remedies to complement their lifestyle.
They have recently turned their attention towards aromatherapy, knowing that it has therapeutic values that can help them deal with many of their everyday tasks.
My son is a millennial, which has helped me watch every aspect of every trend that millennials have either set or followed. I have seen the trends that he and all his friends follow, and when his girl-friends come over I have seen the new trend that is the earthy girl vibe. They are always very interested in my aromatherapy and they love coming into my personal lab and smelling each and every oil I have. Many times, they’ll offer to buy some for their next bath or for their diffusers.
Essential oils can have therapeutic effects that would be essential in the life of most any millennial.
Marketing to millennials is an art. Their minds move very quickly, from one source of media to another, looking for something that will grab their attention. These are the best way to grab a millennials attention:
They are lovers of citrusy, floral scents that spice up their smell, but are easily turned off by musky, heavy scents. For this we have to be careful with what we market towards them. These are a list of essential oils that they like, along with their therapeutic effects:
As generations grow, trends change. Those trends bring a change in mindfulness and awareness of our surroundings, both externally and internally. Aromatherapy could play a major role in alternative, natural medicine since more and more people are turning their attention towards a healthy, natural lifestyle.
© 2016, Cristina Proano-Carrion, Aromandina LLC